Selfies with Scott Jurek & Matt Frazier at The Seed!

Have you ever had an experience that left you feeling, “Wow that was meant to be!”?! I totally just went through that on August 9th, 2014 in NYC! It just so happens that I had a flight booked to New York to visit family and friends from August 7th to the 15th. Well, the day before I got on the plane, I just happened to see an email from plant-based runner blogger, Matt Frazier, aka No Meat Athlete, about an event he was attending in NYC on August 9th! I clicked on the link for The Seed Experience and when I saw Scott Jurek listed as one of the speakers I became truly giddy!!! So I contacted my mom immediately about buying tickets and she was totally on board! We even bought tickets to the After Party!

Seriously, I’m trying to convey how excited I was in this picture, but I don’t even know if that does it justice lol.

Jumping Pic Sedona 7.21.14

On the day of the event we showed up around 1pm and we waited on quite the line to get in.


While we waited in line we spotted the Cinnamon Snail Food Truck and ran over to take pictures! My mom was so excited because she saw them featured on a TV show!  According to their Twitter page, they describe themselves as “the country’s most raunchy mobile Vegan Organic restaurant!” Their menu has a variety of delicious vegan foods including breakfast burritos, pancakes, raw pizzas, organic coffee, sandwiches, burgers, and pastries.

Unfortunately they were literally pulling away from the curb as we shot these pics so we didn’t get to taste anything – but next time I’m in NY, I will be hunting them down lol!!



Anways, once we got inside The Seed Experience, we had a blast going to all of the different tables and checking out the vendors!






IMG_3491 Here I am trying Arty artichoke water!! Yes, you read that correct – artichoke water haha!! As described from their site: Arty Water is the world’s first premium artichoke beverage. This delicious blend of artichokes, lemon, apple and mint provides nutritious, multifunctional hydration.

I know it doesn’t sound like it, but it was soooo refreshing!!! I really liked it!!!


Next we stopped at The Regal Vegan booth for some Pesto Zucchini Noodles for lunch! Here’s a description from their Facebook page: Regal Vegan Inc. is a Brooklyn-based fine foods and catering company that specializes in Vegan delicacies inspired by a trip around the world. We are the proud creators of Faux Gras™, the world’s finest vegan paté, and are delighted to bring new Basilicotta™, a creamy basil cashew spread to the market in 2012. We are also available for cooking classes, workshops, and one-on-one consulting for people seeking to live a life of vibrant health, with zero taste sacrifice. Our mission is to make it easy for people to eat food made with love, respect and other nutrients. You’re welcome. We love you.


We even got a picture with the founder of The Regal Vegan, Ella Nemcova! My mom was super excited about meeting Ella because she was featured in the same TV show where she saw The Cinnamon Snail!


The Pesto Zucchini Noodles were absolutely delicious by the way!!! We both ate our plates cleans!!


By 2pm I was scoping out seats for Scott Jurek’s presentation!! We snagged front rows seats! I was beside myself! I made sure to bring my book to get signed too!


I was so excited that I just had to take a selfie!! 🙂


In this particular post, I’m only going to go over the highlights of the presentation. In my next post (so stay tuned!), I will be breaking down his entire presentation. It will be very informative for those interested in the benefits of a plant-based diet, what Scott’s diet consists of, and race & training nutrition.


For those not familiar, Scott was featured in Born to Run, a 2009 best-selling book written by Christopher McDougall. Scott was one of the elite runners who was recruited by Micah True, aka Caballo Blanco, (White Horse) to run with the Tarahumara Indians in the Mexican Copper Canyons. For more information about Born to Run and Micah True, check out this link about a movie that will be coming out called Run Free – The True Story of Caballo Blanco.

During the presentation, Scott discussed how food can be used as fuel and medicine.


Scott realized that fueling his body properly would help avoid injuries and prevent disease. He mentioned two books that help inspired him to improve his diet – Mad Cowboy: Plain Truth from the Cattle Rancher Who Won’t Eat Meat by Howard F. Lyman and Spontaneous Healing by Dr. Andrew Weil, M.D.


Next, Scott went into the “Scott Jurek Secrets” otherwise known as his own plant-based diet!

One of the biggest takeaways from his presentation was the idea of adding more healthful plant-based foods to your diet, no matter what diet you subscribe to! So even if you are Paleo, you could benefit from adding more vegetables into your diet. It’s not so much what you take out, but what you add in that could make a difference in your health. Eventually you can start replacing unhealthy foods with healthy plant-based foods.


Then during the Q&A session he went into racing and training nutrition.



After the presentation we headed to the back of the room and formed a line to get pictures and autographs!


So of course I can’t contain my giddiness right? LOL


The Seed: Eat & Run book

Here’s the best part of waiting in line – the first time around none of my pictures with Scott came out! I had one shot of him that came out fuzzy and then all of the pictures after that didn’t register on the phone but my camera memory was FULL!! AHHH!! #MyWorstNightmare!! Well, that’s what you get when you are a runner/foodie blogger and you take pics of EVERYTHING and before you know it you have 11,000 pictures on your phone – OOPS!! But it’s all good because I waited in line a 2nd time and explained to Scott what happened and he really was a good sport about it!


Then we took a SELFIE!!! Hands down, one of my favorite selfies ever (top 3 at least)!!


After taking pictures with Scott, I wanted to find Matt Frazier! I’ve been following Matt’s blog, No Meat Athlete, for about 2 years now and last November I had the pleasure of meeting him at a book signing at Nourish restaurant in Scottsdale.

November 2013:

So at the Seed Experience, I was so excited to find his booth and take a selfie!


As it turns out, Matt and I had emailed that morning. He informed me that I actually won a ticket by commenting on his most recent blog post, “Meal Planning Tips for the Busy Athlete, with YumUniverse’s Heather Crosby.” Then my mom and I purchased shirts!

The Seed: No Meat Athlete shirts

After saying goodbye to Matt we continued to walk up and down the aisles to check out more vendors. Then I looked over and saw Matt talking to Scott!! I boldly and politely as possible went right up to them and requested a picture!! Hello – a picture with both of them was absolutely priceless!! I even explained to them how they were both the reason that I attended The Seed Experience in the first place!

I’m not sure if it counts as a selfie because I didn’t take the picture myself – but whatever it is – again, put this picture in my top favs!!!!


After a fun filled day of devouring vegan treats and meeting superstar athletes and bloggers, we headed to the After Party!! The party was a blast! My mom and I made lots of friends!

We got chatty with Lori Cheek, architect turned entrepreneur who founded Cheek’d (a savvy online social circuit which draws on the age-old custom of networking with business cards).

The Seed: Lori Cheek

We even got pictures with Honey LaBronx – a vegan activist and drag queen!




All in all, The Seed Experience was a great event!! I’m so happy that I got to share the experience with my mom!! She had a blast meeting new people and trying the yummy vegan food! Hopefully we can make this an annual event!!

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7 thoughts on “Selfies with Scott Jurek & Matt Frazier at The Seed!

    1. Kristin Post author

      Haha Shoots, yes he does have pretty handwriting! I’ll write more details about his presentation on nutrition in another post where he provides lots of info!
      But I can tell you one of the things he emphasized was that – no matter what diet you subscribe too (vegan, paleo, etc), just incorporate MORE fruits & veggies in. I like that way of thinking!

  1. Corine (Zucchini Runner)

    Great post! What an exciting event to attend. I still can’t believe you got to take a picture with both of them at the same time! You look great too. Can’t wait for the post about Scott’s presentation. 🙂

    1. Kristin Post author

      Thanks Corine!! It was super exciting! The whole time I was wishing you were there because you would have loved it!! I’ll keep you posted when I finish breaking down Scott’s presentation! 🙂

  2. Millie (a.k.a. Mom)

    Kudos to you Kristin on another enjoyable post! I have to say that I truly enjoyed The Seed Experience with you in Soho, NY. I don’t know which was more enjoyable, meeting Scott Jurek and Matt Frazier, or watching the excitement in your face when you stood in the middle of both men for a Kodak moment!!!! It truly was educational day for me. You inspire me!!! Can’t wait for our next experience. Looking forward to your next post on Scott’s presentation!!!!

    1. Kristin Post author

      Thanks so much mom! I’m really glad that we were able to share the experience together!! It was a GREAT day!!! Haha that was a true Kodak moment!! I look forward to more fun events like these in the future!!! xoxoxoxoxo

  3. Pingback: Ultra Runner Scott Jurek Talks Nutrition & His Plant-Based Diet | Cook and Run with Kristin

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